Employer Branding Trends & Impact Survey 2026

As One Agent Network, we are conducting a global survey to explore the key trends and the current state of Employer Branding around the world. Your insights will contribute to this global research, and you’ll receive the research White Paper with the key findings once the study is completed. Thank you for taking part!

Strategic context & external environment

1 Which external factors are having the greatest impact on your Employer Branding strategy as you look towards 2027? *

Select up to 3

Select at least 1 answer and at most 3 answers.

Economic uncertainty and cost pressures

Inflation and wage pressure dynamics

Political or regulatory instability

Generative AI impact

Technology disruption

Organisational transformation and restructuring

Talent scarcity

Skills shortages and structural mismatch

Increasing competition for critical talent segments

Changing workforce expectations and career preferences

Executive focus on talent as a business priority

Employer Brand – Corporate Brand convergence

Other (please specify)

2 How would you describe the overall maturity of Employer Branding in your organisation? *

One answer can be given.

Fully strategic capability driving business outcomes

Data-driven and embedded across talent lifecycle

Integrated function with defined strategy

Basic structured activity (campaign-based)

Ad hoc / reactive activity

3 How central is Employer Branding to your organisation's talent strategy? *

One answer can be given.

A core strategic priority

Important enabling capability

Primarily an operational activity

Not clearly defined

Employer Branding Trends & Impact Survey 2026

1. Which external factors are having the greatest impact on your Employer Branding strategy as you look towards 2027? *

2. How would you describe the overall maturity of Employer Branding in your organisation? *

3. How central is Employer Branding to your organisation's talent strategy? *

1 Which external factors are having the greatest impact on your Employer Branding strategy as you look towards 2027? *

2 How would you describe the overall maturity of Employer Branding in your organisation? *

3 How central is Employer Branding to your organisation's talent strategy? *